Digital Content Marketing Definition
Digital Content Marketing is a long-term marketing strategy, In which you are going to develop unique content to describe your products or services in a good way.
Small and medium-size companies are the companies that need to use the digital content marketing as visitors or potential customers needs to know more about their products or services features and benefits.
Digital Content Marketing is the magic marketing strategy you need to use if you want to have a bigger base of loyal customers with more trust and engagement.
Giving more content about your products or services will enrich your customer’s knowledge about that item and you will be a source of knowledge and trust for them when they want to buy any other products, They will contact you asking for your advice.
Your content should be clear, rich and target to the point.
In order to do that you have to enhance your writing skills or you can hire a creative copy-writer to help you in content creation.
Digital Content Marketing Types
Ideally, the content has two main categories,
Contextual Content where you describe the items using text word and links.
Multimedia Content where you use images, Gifs and video content.
Each group is important to draw the story and reach your customer mind in any easy way.
Digital Content Marketing Examples
Here we have a good example of digital content marketing campaigns that are very successful
Share A Coke Campaign
Coca Cola always has great examples for a successful campaign, Especially in the Share, A Coke campaign was really great.
The idea was so simple and efficient, as the customer can create a personalized bottle with his own name on the website and share or give with friends or family.
That campaign was very successful and get a ton of engagement over the web.
We shall discuss more examples in a separate post.
Digital Content Marketing Ideas That Works
Finally, I would like to share with you some few ideas you can use to enhance your content place.
1- Use Green Content
The Green content or some people call it evergreen content is a technical expression that we use to express the content that never dies or go old by time.
Creating green content requires special copywriting capabilities,
As you need to drive a valuable, fresh, and relevant content that never die with time
Green content topics are always general tips for something that never being old or change.
Try to use green content strategy to create your content
and not the traditional content which loses the value after a certain time.
2- Use Testimonial As Much
Testimonial or user-generated content is one of the best practice to generate great content, especially for small companies.
Testimonial content or even comments can add great value to your content,
As potential customers usually check the other customer’s opinion before they buy your products or services.
3- Focus on Customers need
Your content should focus on your customer needs.
Remember always that, Educate your customers is much important to them and not trying to push them to buy.