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Facebook Ads Introduction
In this post, we are going to discuss in details the Facebook ads and how we can use it and to run Facebook personal ads or even Facebook business ads
I received many questions about Facebook Like,
- How to place an ad on Facebook?
- How to make a Facebook Ad?
- What is the cost of Facebook ads?
- How to run a Facebook ad?
And we are going to answer all these questions for you in the coming sections,
However, before we start to answer, First Let me show you some important definitions for the tools and application we are going to use to set ads over Facebook.
Facebook Ads Account
In order to create Facebook ads, First, you need to have Facebook ads account, That Advertising account will be your control panel for all advertising activities over the Facebook.
How To make a Facebook ad account?
From your main page, First, go to create bottom on the upright of your page, Then click it and now you will see some options, Like create Page, Ad, Group and Event.
Choose the Ads option and start to fill in the required details.
Finally, wait for the admin approval, And now your Facebook ad account is ready to use.
Facebook Ads Manager
After you create your ads Account, Now each time you go to your ads account, The Facebook will direct you to the Facebook Ads Manager.
The Facebook ads manager is the tool that will help you to choose and customize your ads over the Facebook platform,
In order to have targeted ads for your audiences and maximize your benefits.
How To Use Facebook Ads Manager
As discussed in the last section, Facebook ads manager is ads manager that will help you to customize your ads according to your business need and the main goal for your campaign.
First, you need to choose your campaign objective form three options,
- Awareness
- Consideration
- Conversion
Under each option, you will find more keywords that represent the different objectives you can choose from.
The ads manager will give you more description under each option to give it more info and insights about the benefits of each one.
Second, After you choose your Objective, You choose a name for your campaign, check the two options for the split test, and budget optimization then press continue.
Finally, Set up your ads.
Facebook Ads Manager Tutorial
Let’s now show you how to set and run your Facebook ads.
1- Ads audiences
will help you to run Facebook ads for your detailed targeted customers, By choosing the targeted country, Targeted area,
In addition to, Age, sex and customer behaviour and habits
2- Ads placements
Choose where you want to show your ads,
Moreover, you can choose which devices will run your ads (Desktop or Mobile),
As well, you choose which platform to use with the required options in each one.
3- set the budget and schedule for this ad
You can set your budget for your ads and how many days you want to run this ad,
Moreover, you can choose the terms of payments,
In other words, You decide the basis for payment, either for ad impression or ad engagement basis
Accordingly, you decide how much money you need to advertise, and the cost you will pay to advertise.
Finally, You can choose either to have an image or Facebook Video ads from the ad format selection.
Instagram Ads Manager
The same ads manager can also be used to set your ads over the Instagram platform to double the advertising channels over the social media.
In other words, Both of them are connected together, So once you set your ads on the Ads Manager you can to choose on Instagram as well
Facebook Ads Manager App
In order to make the advertising more easy on Facebook, You can use the mobile app for the Facebook ad manager over your mobile device.
You can find this app on I-Tunes for Apple devices, As well, Over the Google Play Store for Android Devices.
By using the ads Manager app you can run and follow up on the results and statistics in an easy way.
As well, you can make any changes to your audience, Budget or even pause your ads.
Facebook Ads Manager Tool
You can find many helpful tools that will help you with Facebook ads automation process,
We already mentioned two of them (The ads Manager, Manager application).
However, You can find other tools that will help you as well to enhance and automate the process.
Let me help you with a short list with the most popular tools and software,
that companies use to automate their business ads.
Please note that These three examples are for experienced professional, That required a certain kind of skills.
Accordingly, I highly recommend using the Ads Manager first to learn and practice,
Then you can go for the next level by these examples.
Facebook Power Editor
Facebook Power Editor is an advanced tool for Facebook Business ads, Likewise, To enable companies and advertising agencies to handle many ads and campaigns at the same time.
It will save a lot of your time,
when you need to make many quick changes for more than one ad or campaign at the same time.
The Power Editor provides more features and options as adding your customer lists,
Moreover, you can import all the reports and statistics to your device,
In order to make your analysis in an easy way.